(ATLANTA, GA) – SweetWater Brewing Company, LLC (“SweetWater”) today announced that it has acquired Green Flash and Alpine Beer, partnering up with the two iconic West Coast craft beer brands that boast award-winning brews as SweetWater continues its new market, portfolio, and innovation expansion.
Both Alpine, known for its highly-rated Duet and Nelson brews, and Green Flash, the brewer of the iconic West Coast IPA, provide high-quality and highly-respected craft brew staples that seamlessly join SweetWater’s portfolio of flavorful and innovative craft brews and heady lifestyle, making this another perfect duet that will bring these brands to their highest potential.
“We’re excited to join forces with two phenomenal brands and brews in Alpine and Green Flash,” said Freddy Bensch, co-founder and CEO of SweetWater. “We have a lot of respect for both brands, which along with SweetWater have a passion for tasty brews and a great time. The West Coast lifestyle that is part of these brewery’s DNA perfectly aligns with our 420 lifestyle and SweetWater’s brand. We’re looking forward to keeping the legacy of these great brands intact, and bringing them back to prominence, furthering their potential, and bringing them to craft beer fans across the U.S.”
Green Flash has been crafting award-winning beers for nearly 20 years, including the original “West Coast IPA.” And Alpine, known as the “Home of Pure Hoppiness” with Nelson and Duet IPA, has been brewing world-class ales since ’99.
“As SweetWater continues to expand, alongside our new partners we’re looking forward to growing these iconic brands and strengthening operations to deliver some of the best tasting and highest-quality brews to all of our fans across the U.S. and around the world,” continued Bensch. “As we actively seek to acquire brands that embody the energy, brewing style, and lifestyle of SweetWater Brewery, we saw a partnership with Green Flash and Alpine Beer as a perfect fit. We are beyond stoked to welcome them to the SweetWater Family.”
As SweetWater continues its westward expansion, the brewery plans to immediately add twelve new positions along with a $2 million investment in its western markets, inclusive of the new Green Flash and Alpine addition to the business.
The deal marks a year of major expansions and partnerships, including the acquisition and opening of SweetWater’s Western US brewery, further westward expansion, the first extension of its iconic 420 flagship brew with SweetWater 420 Imperial IPA and becoming a full-service beverage alcohol supplier, introducing Oasis Lemonade, Golden Isles Hard Tea and SweetWater RIFF, the brewery’s first spirits-based ready-to-drink cocktails. Along with RIFF, SweetWater also collaborated with Broken Coast, two brands joined together under Sweetwater’s parent company Tilray, the world’s largest provider of cannabis, who acquired the brewery in November of 2020.
The Alpine and Green Flash brands and core brews will stay intact, along with plans to bring new and exciting future innovations to the highly-respected portfolio from each brand, whose cultures…
