(Troy, NY) — The biggest, the smallest, most award-winning, and still the only Jewish beer company in America, Shmaltz Brewing Company announces its farewell season after 25 years in the beer business with the first and final release of Bittersweet Lenny’s RIPA in 16oz cans, vintage gems from the Shmaltz beer vault, and a fitting tribute, Exodus 2021 Barleywine Ale (8.8% ABV) brewed with Date, Fig, Pomegranate, and Grape. Shmaltz goes out with a bang with a nationwide “Farewell to Shmaltz Tour” a.k.a. the Class of ’96 Celebration a.k.a. Let My People Brew a.k.a. The No Shmucks Tour, which kicked off at the Craft Brewers Conference 2021 (Denver, CO) with a dozen Class of ’96 breweries plus industry sponsors all presented by ProBrewer with more than 400 enthusiastic craft beer fans.
Leading up to Hanukkah 2021, Shmaltz hosts a slew of craft beer events in markets nationwide. The first round of events kick-off on Thurs., Nov. 18 at Barcade – Philadelphia (1114 Frankford Ave, 4pm – 6pm) and Standard Tap (901 N 2nd Street, Philly, 6pm – 9pm) with Jeremy Cowan (Owner & Founder, Shmaltz Brewing), Bill Covaleski (Co-Founder & Brewmaster, Victory Brewing), Mark Edelson (Founder, Iron Hill Brewery), and Brian O’Reilly (Brewmaster, Mainstay Brewing) showcasing their latest winter seasonals. Shmaltz then pours at the New York State Craft Brewers Festival (Landmark Theatre, Syracuse, NY) on Sat., Nov. 20 (4pm – 8pm). Shmaltz’s 518 Craft tasting room (Troy, NY) hosts a “Donut and Beer Extravaganza” on the first night of Hanukkah (Sun., Nov. 28, 1pm – 4pm).
On Saturday, Dec. 4 at Spuyten Duyvil (359 Metropolitan Ave, Brooklyn, 2pm – 4pm) and Barcade – Brooklyn (388 Union Ave, 4pm – 7pm), Shmaltz hosts the holiday favorite, “Hanukkah vs. Christmas: The Battle Royale of Beers.” At The Independent (5016 N. Florida Ave, Tampa, FL, 4pm – 8pm), Shmaltz joins Original Sin and Dunedin Brewing for an epic “Class of ’96” beer bash with live music and food pairings on Sunday, December 12.
Select events will feature Shmaltz Liquor – Small Batch Whiskey. Distilled from multiple years of Jewbelation Anniversary Ales and aged 9 years in Buffalo Trace and Pappy Van Winkle Barrels, Shmaltz Liquor was distilled at St. George Spirits (Alameda, Calif.) for SF Beer Week 2010. After aging for 9 years to coincide with the 25th Anniversary of Shmaltz, Cowan will have Shmaltz Liquor – Small Batch Whiskey available in NYC, Philly, and Tampa, and will be sold nationwide during the holiday season.
Additional event details can be found at facebook.com/ShmaltzBrewing.
HE’BREW Beer Is Born And Becomes A Craft Beer Phenomenon
Evolving from a quirky holiday experiment to an innovative advocate for the beer industry, Shmaltz has been known for its creative brand building, as a champion of contract brewing (both brewer and brewee), for completing multiple complex business deals, and as relentless punsters. Founder and owner, Jeremy Cowan quips, “Was it Mark Twain or Groucho Marx who said, ‘You can’t start a new chapter without putting a period on the last one. Otherwise it’s just a typo.’”
